Sometimes, the best view is from the outside.
As an agency coach, I work closely with owners of creative, digital, and marketing agencies to help them achieve their goals and conquer their challenges, so they can stay focused on helping their clients achieve success. We start by poring over every aspect of the business, talking about the known challenges, and uncovering the sneaky hidden ones.
Outsight
noun – “the ability to see and understand external things clearly”
interpretation – the ability for an outsider to see clearly what insiders cannot
example – the clear-eyed insight and outsight of the agency consultant
From Hindsight to Insight
The challenges you face as an agency owner aren’t unique, they’re just unique to you – luckily, I’ve been there. The work we’ll do together will give you the insight needed to build a kick-ass agency. Together, we’ll unearth the challenges that are holding your agency back, put a strategic plan in place with measurable deliverables, and get you unstuck. Common challenges we’ll overcome together…
Team & Leadership
Is your team made up of the right players, and are they in the right seats? Are there services you should bring in-house, or send out to partners? How are you as a leader guiding your team to success? Are you surrounded by the right influencers?
Clients & Growth
Are you beholden to one giant client and need to find a solution to diversifying your revenue? Do you have any recurring revenue or are you constantly chasing the next gig? Do you have a growth plan and strategically mapped vision? Are you on target to achieve your goals?
Finance & Operations
Is your agency seeing the kind of profits you were expecting from all of your late-night work? Do concerns about cash flow keep you up at night? Have you built out the systems and processes needed to keep things running smoothly internally, and externally with and without you present?
In addition to these top-level issues, here is a more in-depth listing of ways we can help you and your team grow.
Why Outsight?
The best way to learn is from those who have been there. At some point in our careers, I've experienced the same challenges you're experiencing and am excited to help you conquer your fears and accomplish your goals.
I work with the owners and leadership teams of creative, digital, and marketing agencies ranging from the solopreneur up to agencies with about 75 employees, who are struggling to break through a ceiling, systematize their processes, smooth out a cultural issue, find more profitability, work with the right clients, or simply want to work with an objective outsider to help straighten the path to growth.
I provide a very process-driven and systematic way of unearthing the challenges you face and the obstacles that are holding you back from success. This process is not a cookie-cutter, 72-step path to an arbitrary goal. Together, we put a strategic plan in place, and over time, work together on straightening your path.
How we got here… Founder Steve Guberman launched his creative agency from the spare bedroom in his home with an infant in his arms and another one on the way, back in 2006. It was a part-time passion project that carried him through the wee hours of the night while he also worked as a graphic designer at a boutique design agency in Eatontown, NJ. He took his agency full time in May of 2006 when he moved with his family to northwest NJ. Over the next decade, Steve grew his agency to as many as 12 full-time employees and another dozen freelancers and strategic partners. In that decade, Steve and his team encountered just about every challenge an agency could – and should – while they grew. In October of 2015, Steve sold his agency to a public relations firm and joined their team to help convert a 30-year-old PR powerhouse into a full-service strategic communications agency. He helped build out a creative and digital team and expanded nearly all of the agency’s client relationships to include a more diversified set of strategically led services. Along the way, Steve and his teams earned dozens of industry awards and a few organizations honored Steve with such awards as Top Marketer Under 40, and 40 Under 40 Business People in NJ.
The knowledge gained overcoming the challenges faced along the way is the value that I bring to help you and your team achieve your vision.