From Generalist to Go-To:
A Niching Workshop for Agency Owners

Increase your profit margins—and stop chasing the wrong clients

A live, one-hour workshop to help you claim your niche, raise your prices, and finally stand out!

📅 Live on Monday, June 30, 2025

⏰ 12:00 PM ET / 09:00 AM PT

🎥 Hosted on Zoom | Replay available

🛑 Stop Being the “We Can Do That Too” Agency

If you’ve been resisting niching because you’re afraid of saying no to potential work—or you’re just not sure how to do it without blowing up what you’ve already built—this is for you.

Whether you’re a few years in or have been running your agency for a decade, this workshop will help you confidently carve out a niche that works for you—not just the algorithm.

💨 We’ll Bust the Biggest Niching Myths

Let’s be honest—niching feels risky. What if you lose clients? What if you choose the wrong niche? What if it doesn’t work? Here’s the truth:

🚫 You don’t have to go “all in” overnight.
🚫 You don’t have to niche by industry.
🚫 And you don’t have to burn down everything you’ve built.

In this workshop, you’ll learn how to test the waters before you jump, how to create flexible positioning, and how to retain your current clients while narrowing your focus.

Niching isn’t about limiting your potential. It’s about owning your value—so the right clients see it too.

image of steve leaning of coaching client explaing goals on laptop while coaching an agency owner

👨🏻‍🏫 Meet Your Workshop Host

Steve Guberman is the founder of Agency Outsight and the host of the Agency Bytes podcast. With 25+ years in the agency world, Steve built and sold a successful creative agency after strategically narrowing its focus—first by vertical, then by service offerings. Within a few years of niching the agency, he sold it.

Since then, he’s coached over 100 agency owners across marketing, PR, digital, and design, helping them reposition, specialize, and scale on their own terms.

Steve’s approach is practical, transparent, and rooted in real experience—not theory. This workshop combines his lessons from the trenches with the strategic frameworks he now uses to help agency owners break out of generalist purgatory and step into their next stage of growth.

🔍
Industry specialists earn 42% more inbound leads—clients come to you.

💰
Service specialists see 30% higher profit margins—less scope creep, more efficiency.

📈
Agencies that niche by service and industry see 17% higher client LTV—stickier, more valuable relationships.

🪢 What You’ll Learn

  • Why generalist agencies are struggling to stay relevant and profitable

  • How to identify if a niche is too broad or too narrow, based on market demand and competitive landscape

  • How to find your niche without ditching the clients, services, or skills you've worked hard for

  • The three lenses of niching: clients, industries, and services—and how to evaluate yours

  • A live, guided positioning exercise to map your niche and develop your Go-To positioning

  • How to test and refine your niche without blowing up your current agency

  • How to stand out, attract better-fit clients, and price your services with confidence

  • How to build a clear, compelling positioning statement that helps the right clients find you (and say yes faster)

🧰 What You'll Walk Away With

  • Precision positioning: A “Go‑To” niche statement that makes the right clients say yes fast

  • Smart testing method: Validate a niche without abandoning what’s working

  • Client-focused clarity: Use three niching lenses—client type, industry, service—to craft your path

  • Live exercise: Map your positioning in real time

  • Pricing power: Learn to charge what you’re worth and retain clients through the transition

🎯 This Workshop Is For You If:

  • You're stuck in the “feast or famine” cycle and don’t know how to attract consistent, qualified leads

  • You’re unsure where or how to find your best clients—or better yet, how to help them find you

  • You’re offering too many services to too many types of clients, and it's killing your margins

  • You’re tired of custom proposals, scope creep, and selling yourself short just to win business

  • You feel like you're always reinventing the wheel instead of building momentum

  • You know you’re great at what you do—but your positioning doesn’t reflect it

📝 Pre-Workshop Homework

To help you get the most out of this session, you’ll receive a short pre-workshop assignment upon registration. It shouldn't take more than an hour and will get you thinking about your past and current clients, industries you've worked in, and the services you've offered—so you can hit the ground running during the live positioning exercise.

Doing this work in advance will make the workshop more actionable, focused, and valuable for you.

🎁 Bonus for Live Attendees

All live attendees will get a free 45-minute 1:1 strategy session with Steve to dive even deeper into your unique niche positioning.

💰 Your Investment – $399

👉🏻 Live one-hour Zoom workshop

👉🏻. Bonus 1:1 niching review session
👉🏻 Recording access and all workshop materials.

 🎉 Special Offer

Love Agency Bytes? Subscribe and leave a quick review on any TWO platforms. Upload your screenshots when you register below to reveal your $100 Savings code!

Ready to Set Your Agency Up for Unprecedented Success?

Secure your spot in this live niching mastermind today.

See what other agency owners are saying about working with Agency Outsight:

  • This platform has provided us with essential insights into our company's standing and has been instrumental in giving and receiving valuable leadership insights. I highly recommend Outsight and Steve for agencies seeking strategic growth and leadership development. Thanks to Outsight and Steve for their contributions to our success at J2 Marketing!

    – Austin Loveing, J2 Marketing

  • By end of year we will have increased our gross profit by over 50% from the pervious year. Not too bad for covid/ and for my complacent state of mind.

    – Lila Schneider, Let's Be Media

  • I've struggled to find coaches that know the agency world and agency challenges, and Steve and the Sounding Board group have been fantastic. It is truly a community that welcomes you, knows what you're experiencing, and can help you make decisions that better your business.

    – John Himics, First Ascent Design

  • Steve genuinely cares about the health and well-being of your business and you as a person. He has been a tremendous help with everything from getting crystal clear on my profit margins to developing powerful talks for my speaking engagements. Thanks to Steve, I feel like I have stronger insight into my business and better tools for growth in the coming year.

    – Anne Popolizio, Social Squib

  • Having a place to talk with Steve and the other experienced business owners allowed me to relax and take action with a select number of tactics and targeted approaches. These are now the effective habits that I will carry into the future. I am grateful for what I have learned from Steve and the regular meetings with a great group of business owners.

    – Bill Milnazik, Axis Visual

  • Steve's insights, combined with his genuine eagerness to share and learn, have been nothing short of transformative. Engaging with him and absorbing his expertise on agency operations has truly catalyzed my perspective on running Grayson Sky. I highly recommend any interaction with him – it's a chance to evolve, inspire, and be inspired.

    – Peter Mastrogiacomo, Grayson Sky

🎟️ Secure Your Spot Now

Seats are unlimited, but the bonus is only available to live attendees.

❓Have Questions?

Email steve@agencyoutsight.com for more information or check out our FAQ section below.

FAQs

  • Nope! This workshop is designed for agency owners at any stage—whether you’re niche-curious, partially specialized, or looking to refine what you’ve already started.

  • Absolutely not. You’ll laugh at least once, maybe twice. This isn’t a lecture—it’s a fast-paced, interactive session with real talk, real examples, and practical takeaways.

  • Yes! Everyone who registers will get access to the full replay. But only live attendees will receive the free 1:1 strategy session bonus.

  • Only if you want to! Participation is encouraged but not required. You can learn a ton just by listening, watching, and working through the exercises privately.

  • If you run a service-based business in the creative, digital, marketing, or PR space—this will still be incredibly relevant, especially if you want to grow, raise your rates, or productize.

  • Not exactly—but it will guide you through a proven framework to identify the right niche for your business, based on your past work, goals, and strengths.

  • Absolutely. Many agency owners “kind of” niche without fully aligning their messaging, services, or business development efforts. This workshop helps sharpen and strengthen what you’ve already started.

  • Yes! If they’re part of your agency and help with positioning, sales, or strategy, they’re absolutely welcome. You can purchase additional seats for team members during checkout. Just make sure each person is registered individually if they want access to the live 1:1 strategy session bonus.

  • Feel free to reach out to me at steve@agencyoutsight.com with any inquiries!