Ep 138 – Jordan Snider, Token Creative – The impact of integrating Ignition App
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Featuring: Jordan Snider, Token Creative
In episode 138, I sit down with Jordan Snider, co-founder and CTO of Token Creative Services, to break down the real impact of integrating Ignition App into their agency operations. Jordan shares how Token went from scattered proposals, manual invoices, and nearly $40k in aging AR to a streamlined, single-system workflow that clients actually appreciated.
We dig into the operational before/after: centralized proposals and agreements, automated billing, faster close rates, clearer scope definition, easier upsells and renewals, and the elimination of unbilled “mystery hours.” Jordan also talks about forecasting clarity — and why dashboards that tie proposals, renewals, and revenue projections together are a game changer for decision-making.
This episode is a grounded look at what happens when an agency stops tolerating a duct-taped sales and billing process and finally upgrades the operational spine of the business.
Key Bytes
• Token’s breaking point was nearly $40k in aging AR — a clear sign the proposal and billing process was broken.
• Clients were confused by multiple proposal versions, scattered contracts, and manual payments; consolidating everything through Ignition simplified the entire client experience.
• The biggest financial lift came from capturing previously unbilled variable hours and out-of-scope work.
• Automated reminders and stored payment methods dramatically reduced AR and manual follow-up.
• Forecasting became easier with visible open proposals, renewal pipelines, and year-over-year revenue projections.
• Simplifying the tech stack cut both software cost and constant integration maintenance.
• Ignition enabled Token to shift from hourly pricing to value-driven retainers because operations finally supported it.
• Jordan’s advice: delaying this overhaul guarantees regret — proactively fixing it avoids the forced crisis moment.Chapters
00:00 Intro and why Token’s Ignition story matters
02:05 Token’s early days and “brute force” agency ops
03:10 The $40k AR wake-up call
05:10 What was broken in their proposal + onboarding workflow
06:55 Client reactions after switching to Ignition
07:50 Close rates, renewals, and handling scope creep
09:40 Capturing unbilled work and shrinking AR
11:55 Forecasting and metrics that changed decision-making
14:00 Simplifying the tech stack and ditching integrations
16:40 How clarity improved both scope and service delivery
23:40 Productizing services and shifting to retainers
25:05 Jordan’s advice for agencies resisting the overhaul
26:50 Rapid fire and wrap-up
Jordan Snider is the Co-Founder and CTOof Token Creative Services, a full-service digital marketing and creative agency based in Kitchener-Waterloo. With a background in full-stack software engineering, Jordan bridges the gap between technical development and creative marketing. He has contributed personal reflections to platforms supporting victims of family violence, discussing the unique stressors faced by newcomers and the importance of community support systems.
His work reflects a blend of technical precision and a commitment to social impact, aligning with Token Creative’s mission to support businesses making positive environmental or social changes.
Connect with Jordan on their website, or learn more about Ignition here.
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Steve / Agency Outsight (00:01.344)
Welcome to Agency Bytes. I'm your host, Steve Guberman from Agency Outsite, where I coach agency owners to build the business of their dreams. This week on Agency Bytes, I'm real excited to be joined by Jordan Snyder. He's the co-founder and CTO of Token Creative Services. Jordan's found that, he's got that rare blend of, yeah, see, there we go. Take two.
Welcome to Agency Bytes. I'm your host, Steve Guberman from Agency Outside, where I coach agency owners to build the business of their dreams. This week on Agency Bytes, I'm joined by Jordan Snyder, co-founder and CTO of Token Creative Services. Jordan's that rare blend of full stack engineer, creative problem solver, and he's used that mix to turn token into a more streamlined, scalable agency. A big part of that shift has come from their work with Ignition, our sponsor this week and this quarter.
Using it to overhaul proposals automate billing and bring real clarity to how they scope and onboard clients today We're gonna dig into how those changes reshaped tokens operations and freed the team up to focus on higher impact work Real happy to have you here today Jordan
Jordan Snider (01:05.156)
Hey Steve, pleasure to be here man. Love the podcast, love some of the guests that you guys have done recently and honestly it's a privilege to be here with you.
Steve / Agency Outsight (01:12.398)
Appreciate it. I did not pay Jordan to say that. So there's a bonus. So give the backstory. Token, you and a buddy said, hey, let's launch an agency and you have a full head of hair. how's it like, what's the backstory on the agency?
Jordan Snider (01:26.47)
Yeah, I mean, I guess we are sort of, you know, two, two co-founders. Mohsen is my co-founder, you know, two guys just doing what they love, trying to make a business out of it and trying to help some of their friends and family around them in the process. You know, I've always been, as you said, sort of like a developer, technical marketing guy. Mohsen, my co-founder is brilliant in the work that he does for, you know, all things design, photography, videography. And we sort of both found ourselves doing these independent skills and sort of had a eureka moment.
Steve / Agency Outsight (01:42.606)
Okay. you
Jordan Snider (01:56.164)
where we were like, my God, like, why don't we work together and sort of make this a thing? And, you we've kind of just had some fun with it along the way, know, bootstrapping as we go, working out of his garage for the first year or so before we, you know, ever had offices employees. You know, I think a lot of the creative people around us struggled with, you know, marketing themselves, you know, the designers and the developers that we worked with were great people. They just had hard times finding jobs. And so
One of the biggest things that we loved with our agency is that we could take these really skilled, awesome people around us and help them find purpose to their talent. so, I would say on the whole, our agency was really just about helping people, whether that be the employees that we would eventually come to have or the hundreds of clients that we've had the chance to work with.
Steve / Agency Outsight (02:42.927)
Love it. And so you went along figuring it out as we all did. I mean, we worked in my basement for the first year was me and an intern. And I think I had a graphic designer. I like squeezed in tight. So you went along figuring out at what point did you say this isn't working? We need a better solution. was there like a pivotal point, a breaking point? What was that all about?
Jordan Snider (02:51.692)
Jordan Snider (03:05.453)
I mean, like as some guys who are just kind of figuring things out as they go, we were never necessarily business minded. And, you know, our strategy was really brute force, you know, you know, we really organized, but do everything yourself. And so that put, I guess, myself into a position where, you know, we were tracking ins and outs and things with spreadsheets, you know, accounts receivable, you know, we were streamlined as possible. So we weren't really looking to buy tools and integrations to help us save time.
At end of the day, we really just try to keep it bare bones. And I would say the turning point for us and a lot of our solutioning for our agency came to the point where we had like within a year, almost $40,000 in accounts receivable, mainly from one really bad client. And as I said, we were always about helping people. And I think that we kind of got taken advantage of in a lot of ways from our clients. We would be really generous and they would just kind of abuse and abuse that.
Steve / Agency Outsight (03:53.71)
.
Jordan Snider (04:01.698)
And so I think that was it for us when we realized, you know, we're doing good work. We have these great clients and we've got awesome people surrounding us, but you know, there was something still missing and you know, you know, there's a problem when your clients are asking questions about being confused for seeing multiple versions of proposals, signing this, there's a contract over here. came down to the point where we were mature enough a business to understand that like, we're not really doing something right. And I think that our AR.
Aging AR summaries were sort of that that impetus to us to say, OK, there's definitely something wrong here.
Steve / Agency Outsight (04:37.642)
Yeah, AR and especially aging is the amount of time that agency owners spend chasing invoices and aging AR and like there's so many better things to do with your time or just not do those things and have free time back.
back into your life. So it wasn't really a moment. was more like, right, we're looking at this aging AR. We need to build in some automations. Talk about some of the, like what automation really did for you guys. How did it fix your pain point? And kind of what, how was it received by clients when you started to free up your team or your head space with some of these automations?
Jordan Snider (05:14.52)
So our workflows honestly from like the first touch with the client was, you know, was really disjointed. So we would meet with them on discovery call. You know, we might send them like a nice looking canva proposal. Then we might send them a more, you know, technical specific proposal. Then they have to sign our, you know, various agreement, provide their payment method. It was, it was just a bit of a mess. And I think like the key for us was finding a tool or, you know, two roles that specifically sort of to integrate these different kinds of things.
Steve / Agency Outsight (05:39.438)
Yeah.
Jordan Snider (05:43.127)
And at the time it was like a novel concept like wow, we can send your proposal, have you accept our agreement and provide your payment method all in one go like that's unheard of because the literal opposite of what we were doing was, you know, if we needed to collect a credit card over the phone, process things more manually, follow up with everything. And so, you you get that workflow with three or four open opportunities and.
You are effectively a part time project manager at that point, just trying to keep track of everything. And I think what made the difference for us is when our clients were just so receptive to the implementation specifically of ignition, because we got complaints about how many different things that they were accepting and the security practices around stuff. And when we hit the tool like ignition, it was like.
It was a game changer and we literally got positive feedback from our clients to say, wow, like that was really easy. That was much nicer than what you guys used to do before. Cause you get a, you get a client that sits with you for a few years. They kind of see you going through the growing pains. And there was one client in particular was like, wow, like well done boys. And we kind of patted ourselves in the forest.
Steve / Agency Outsight (06:55.58)
They were like, you guys are growing up a little right in front of our eyes. Yeah pinch your cheek a little. Yeah, was there a
Jordan Snider (06:58.742)
Yeah, exactly.
Steve / Agency Outsight (07:02.094)
Did that change your close rate or like what was the impact to the new business pipeline in this transition for you?
Jordan Snider (07:09.272)
It was a lot of little things, so I found that like just in terms of like the tools, you know, the desperate tools that we had saved us some software licenses. But then it was also just in like the sales conversations that we were having. you know, generally speaking, I found that there was much less resistance on that closing period of your sales cycle where there was just, you know, you didn't really miss the client on anything that are too much. We found that renewals and upsells were just a lot easier to handle.
And it's the scope creep that did a big one for us. Like, you know better than anybody that, you know, the agency life can be really tough because you have some very complex billing rules, deposits on completions, you know, just variable rates, like say like an ad spend or retainer fees related to influencers. And it was the upsells and just handling of scope creep that made a big difference. Not necessarily because we were trying any harder than we were used to.
It was just that like the process was easier. We had the tools to actually manage that. And if you don't really need to bother the client with too much, if you get there OK and you know obvious confirmation, then it's as simple as a couple button clicks as opposed to just the mess that you get yourselves into trying to reissue amendments and get new signatures all over again.
Steve / Agency Outsight (08:26.744)
What are, what's the nature of most of your engagements? Is it retainers with a lot of out of scope stuff? Is it project based, hourly based? Like how are you typically engaging?
Jordan Snider (08:35.876)
I would say for sure today we live in a place of retainers. Depending on the nature of the work, it might be project based for websites and things like that. for the most part, we like retainers only because as a true full suite creative agency, we really do do a little bit of everything. And so my ideal client is somebody that comes to us and says, Jordan, I don't have anything or like I really need help with a lot of different stuff. And we love that.
Because if we can help you with your branding, your website, your marketing, like your tone and voice, your, you know, everything about your brand guidelines, there's like a, there's a level that you achieve in your marketing and your brand awareness. When things are consistent, then professionally, when these people all work together being us talking to each other, the retainer sort of gives us that ability and the freedom to not only help a client with a lot of stuff, but do it in a way that is very tactful and cohesive.
Steve / Agency Outsight (09:32.238)
Yeah, love that. So walk through, walk me through kind of what the biggest financial impact was and you probably didn't realize it right away, but maybe within that first year, where did you actually recapture revenue, faster payments, reduced write-offs, fewer unbilled hours, things like that.
Jordan Snider (09:48.345)
Yeah, so I would say it's probably two things. It is. It is the representation of things that were previously unbilled. So you know I I can easily give you a variable line item now that says hey client, you know you might spend this much in at spend this much. You know we might be doing some dev time for you. Maybe at the onset of the month we don't really know how much that's going to be, so we kind of keep it as a zero number for now. But you know at the end of the month will regroup and see where we landed and it is purely in the operationalization of that.
of being able to have a fast and easy way to track those hours and then just kind of issue a bill based off that. That was the biggest one for us. I think accounts receivable again, though I would mention only because you know before we were using QuickBooks, we were sending you know manual email reminders, we were emailing invoices manually and you know we were just never a really big fan of that software. So the ability to actually see things more easily in terms of what's owed.
Steve / Agency Outsight (10:38.958)
Yeah.
Jordan Snider (10:42.752)
know that automatic payment reminders are going out, and then have it linked to a payment method. That was a huge difference for us. Whether that client remembers to pay us on time or not might be different. But if you've got that securely stored and we can charge that as we need to, or whatever is agreed on, then that was a game changer too, because Ignition nearly entirely eliminated our accounts receivables. Just the tools made it so that we were seeing it as it happened and had a quicker intervention.
Steve / Agency Outsight (11:12.174)
That's amazing. I will say, mean, coaching so many agencies, one of the biggest profit losses is not tracking or not billing for out of scope work. And being able to recapture that, those like unbilled time is massive. And I've seen that like the impact that that has on agencies, top line and bottom line is just so massive. And so being able to capture all that is really awesome.
Talking about forecasting, because I get so many agencies either posting in Slack or reaching out like, hey, other than a spreadsheet, what can we do for forecasting? How do we see what we're looking at down the road? What were you blind to before? And what can you see now that changes, kind of how you make decisions as a business owner based on what you can see in your reporting?
Jordan Snider (12:02.916)
You know, it's sort of funny to say, but you know, when you log into ignition and you just sort of see that dashboard page there, there's a few metrics there that you know, you just see that might have taken some work with a spreadsheet that maybe we just never spent the time to do that we see. And we're like, Whoa, that is amazing. Like it is more than just like your pipeline, right? Cause we would use, you know, HubSpot or whatever it was out there to actually track that sort of thing. And I mean, it always sucks when it's in a different system than most of your sales.
but it was being able to see specifically what was in open proposals actively, what we knew was coming for renewals based off of that. And then even just the metric to see like, given that, like where we would land this year in terms of total, you know, annual contract value or the growth of that year over year. I'm a bit like, I like, I like a goal. I'd like to know that I'm working towards something, especially if it's big and lofty.
Steve / Agency Outsight (12:50.682)
Mm-hmm
Jordan Snider (12:55.226)
And so for us being able to see the trajectory of what we think we might grow over the course of the year compared to last year was great because if I see a red negative number that were down 20%, you know, it's all hands on deck. If you see that number green, then you feel a lot better about the work you're doing.
Steve / Agency Outsight (13:11.7)
Yeah, and are there different metrics that you can more easily track now than having to figure out reporting in QVO or different things that you're able to kind of be attuned into?
Jordan Snider (13:23.298)
Really simple, think for us as proposal win rates in the time to close for lot of that stuff. We've done a little bit of work to focus on the new deals product that comes with ignition, and I think that for us kind of changed the way we analyze our pipeline. So whether we've got stuff in early sales conversations or things really close to closing, the key for us was knowing like exactly where things sat in the pipeline.
Steve / Agency Outsight (13:47.808)
Love that. Yeah. What about your tech stack? Like you mentioned you were in QBO, you're in HubSpot. Were you able to dwindle things down from X number of platforms to X fewer platforms?
Jordan Snider (14:03.162)
Yes, for sure. Like I remember when we were just, you know, trying to make QuickBooks work. We were. I don't even remember what they were called, but they were like that connected with QuickBooks that we were trying to use. And oh man, we tried so many different ones and you know, I don't know why, but they were all terrible. And I remember like we were using like Zapier to take information from HubSpot and put it into Asana. Then we tracked it in the spreadsheet and then we had to disseminate that through Slack to our team. So.
Steve / Agency Outsight (14:21.17)
Okay.
Jordan Snider (14:33.05)
Look at me wrong like I love integrations with like technical stuff off the shelf, whatever. So you know we did what we had to do to make sure that like this wind notification went to these teams and the info went over here. But you know, as I've described, it's like four or five different places and now you know the simplicity that it affords us is simply keeping all of that information in one place and ignitions. Anything we need like it connects is happy like great. If there's anything else I need that self serve, I can figure that out and we play with it.
purely for workflow automations and fun. you know, saving on not only the software costs, but like the complexity of like, that thing failed and now I have to go see why this integration isn't working anymore. It wasn't worth our time.
Steve / Agency Outsight (15:18.512)
I also love middlewares and I love it reminds me like when I make a zap and like it works it's the same as when I first learned HTML and I hit refresh in a browser and I saw like my god the thing that I just coded three lines is now in a browser it's the same like like stimulus for me endorphin rush I also love that you say zappier very very like French Canadian like zappier sounds fancier
Jordan Snider (15:29.294)
Yeah.
Jordan Snider (15:42.522)
Yeah, that sounds fancier.
Steve / Agency Outsight (15:43.874)
I don't know which is right, but I like your way. Talk about, yeah, talk about team impact. Like what was some of the manual things that you were doing that disappeared? What did your team suddenly have time to do that helped move your business forward now that you were kind of streamlining things?
Jordan Snider (16:02.104)
Yeah, I think it was just the fact of a representation of a contract that they would have on the team of sales operations. Like literally somebody who would simply support the day to day stuff of sales that would be, you know, doing stuff in our CRM, you know, recording revenues, just kind of keeping the systems in place. I mean, case in point, if we needed a sales operations manager, it was probably overly complex and muddy things a lot. So we had a better system really meant that we could just streamline the team.
And instead of having people supporting sales, it sales and the right tools to do the job.
Steve / Agency Outsight (16:35.357)
Yeah. What about as far as like ignition helping force clarity both internally and externally, whether it was scope or productization, service tier pricing, what were some of the things that you were not enforcing before that you're now enforcing as clarity?
Jordan Snider (16:52.932)
Yeah, I think like the scope is a big one because it's one thing to send a big document to somebody like a like a master services agreement and say, sign this 13 page document and you know, I hope you get the gist. You know versus you know more structured, know still very legally technical proposal, but you know one that actually broke down line by line like the scope of what everything meant and you know the representation of when do things happen even right? Like it's really hard to get a sense of a marketing strategy for a word document.
Especially, know, as much as you try to break it down and, you know, represent things on a calendar, it's hard to get for our clients, especially who don't really understand the kinds of things that we might be talking about. And so I found that Ignition provided a level of clarity to our customers that said, I just like, know what I am getting. I know when things are going to happen and I know how much they cost, both at a minimum scale and a maximum scale, depending on additional costs or variable things like ad spend.
Steve / Agency Outsight (17:53.677)
Yeah, I love that. Again, that's missed so many times. Too many agencies don't enforce out of scope. Their scopes of work are like jargon out the wazoo. And so what does the client really understand that they're getting? Do you leverage, I guess you probably at this point.
Jordan Snider (18:03.483)
Yeah.
Steve / Agency Outsight (18:10.286)
Have you built your own templates? Do you leverage the library of templates for proposals?
Jordan Snider (18:15.791)
Yeah, so we were all like do it yourself kind of guys and I mean we've we've been with ignition for probably four years or so maybe more you know and at the time it was called practice ignition it was very focused on bookkeepers and accountants and stuff and so at the time you know there weren't really too much that we would have to work with but you know we knew ignition was the solution because when it was actually recommended to us by our own accountant and I was like wow like this is amazing because
Steve / Agency Outsight (18:36.238)
Yeah, that's great.
Jordan Snider (18:42.959)
you know the level of complexity in the billing rules and frequencies were effectively as complex as that of an accountant. And so you know I think at the end of the day when you know we found that tool we knew that it was going to do like a lot more for business than just help us like issue proposals.
Steve / Agency Outsight (19:04.162)
from a growth standpoint, what can you guys do a token now that maybe would have been impossible four years ago before integrating.
Jordan Snider (19:14.203)
I think it is just is just in the process and speed at which we can work with. You know, I as an individual, like I like to think that I can be like a high performer. I work really quickly. I can be really organized and I'd like to think that that is representative or agencies a whole. I'm only as effective as the tools and the things that I've got. And you know, I'm a new ish dad and so don't have a lot of time in the day and it is simply that like you know for the eight hours that I get to sit down at this desk and work I can do that much more.
It'd be hard to put a number on it, but like when it comes to sales operations, anything like that, like I, I would dare to say that I'm probably 30 % more effective than I used to be simply because I'm not wasting my time. Things are easier, more streamlined, and we can literally focus on selling more instead of spending hours making proposals and following up.
Steve / Agency Outsight (20:04.286)
30 % is a massive shift in owner's time, like the value that you bring as the owner. That's a huge, huge impact. Knowing that this was advised from your account, so you had the support of your account, were there parts of adopting ignition that was painful?
But you knew, all right, I've got to power through it and on the backside or on the other side of it, was worth it.
Jordan Snider (20:29.307)
I think it was sort of as I said, just that like the frame of their ideal client at the time was accountants and you the proposal templates. All of the language was very specific to that. I've worked in technology for like a long time and in a past life I used to be a product manager so I get the idea that you have a core customer in a demographic and that you know the language and the workflows and the product. It needs to speak to their values and their pain points, but.
Being that end user on the other side of the fence, remember just, you know, kind of thinking it's weird when everything is about bookkeeping and you're an agency. I guess we were all onto something because, you know, know, case in point ignition has been doing so, so much specifically for agencies. And it was like a eureka moment for us when I was like, my gosh, yes, like they're they're finally capitalizing on this opportunity that, you know, we have sort of had had to ourselves up until now. And we didn't really use any of the proposals that they had at the time, but
You know, think when you we all sort of saw the opportunity in itself, we actually started making proposals which ignition now offers outside of their platform. Sorry inside of their platform. So you know if you're a marketing agency, you can open up a proposal and see the literal items that we were working with as a template.
Steve / Agency Outsight (21:41.793)
Yeah, I love that.
Now you've got a tech background, you're very tech oriented. lot of, I guess, agency folks might be on the more creative side of the brain. And how do you think the integration or adoption of Ignition works for somebody that's less tech savvy than you?
Jordan Snider (21:58.278)
You know, I remember thinking that it was a really daunting, scary thing only because you open up ignition and you build a proposal there that you immediately get the sense of, like the capabilities of complexity, because of like the billing rules, the frequency, you know, how often you do it. Do you skip this month? Is it variable? Is it a fixed rate? I think at first glance you see, you're like, my gosh, like there's so many options. I don't know what to do. And, you know, I, I think some people on my team today,
Steve / Agency Outsight (22:23.502)
Thank or
Jordan Snider (22:26.939)
probably still feel that way. But it is so much easier and so much more powerful than you think. You know, because I always used to say I was the technical guy. I was the organizer guy for my agency and know, back in the team, back in the day, the team would always make fun of me because I was I was organizing creative people, which was sort of counterintuitive to a lot of them. And I always jokingly said that like organization was my creative skill.
And you you kind of learn to be more creative with the stuff that you do. And I think that now, the use of ignition can be one very creatively, like somebody can send me a really complex proposal, like a one year retainer with all of these breakdowns and fees. And I can sort of use what I know to make that perfectly adapted into something that will, you know, follow through billing for a full year without anybody having to do anything at all.
Steve / Agency Outsight (23:18.777)
Yeah, procurements departments love that also so yeah
I'm a huge nerd for positioning, productization, simplicity, and I feel like you guys have really moved into the productization space, at least parts of your offerings, and maybe it was impacted by this process of bringing on ignition. How did this push you toward like real packaging and systemization?
Jordan Snider (23:46.404)
I would say it comes down to the enablement of what it allows us to do. You know, because before I think by nature of what we were doing, we would charge hourly because it was just the easiest way to do things. We didn't even know how to price ourselves effectively. And still we started, you know, learning and being a part of different, you know, agency partnership programs. And I think for us, you know, when we went through the motions and had different tools available, it sort of allowed us to change the way we think about pricing and packaging as a whole, simply because we knew that we had the
the ability, the flexibility to do all of these things that we knew other agencies did. We knew of retainers, didn't know how to implement it, didn't know how that would be structured, didn't know how to bill for it or anything. And I think, when we use ignition and we actually have the tools to follow through on these different strategies, it allows us to revisit our pricing entirely to one that was more value driven, you know, both for us and for our clients. So was kind of a win-win that way.
Steve / Agency Outsight (24:42.417)
Yeah, again, another massive shift. think that's really awesome that you were able to kind capitalize on that. Kind of final question around this is what advice would you give to the agency that thinks, don't have time for it. This is such a massive undertaking to overhaul my proposals, my billing or onboarding.
and they stay stuck doing the Microsoft Word or Adobe InDesign proposal, QBO, hackathon. What guidance would you give there?
Jordan Snider (25:07.067)
I would say to that person directly, you will regret that. Like it might not be now, it might not be in a few weeks, months, but I promise there's going to be a point in time in your life where you would say, my God, why did I not do this sooner? Because you might want to do it proactively, but you know, a time might come where you might be forced to or where there is a need to have to do that. So be proactive and don't be scared of change because I promise that the movement will afford your agency time, savings,
Steve / Agency Outsight (25:29.838)
Okay.
Jordan Snider (25:36.172)
and growth and revenue. So, you know, do yourself the favor because if this is your agency and you're thinking about this for yourself, you know, do yourself that service and take some time to even think about it. It's not necessarily about completely upheaving everything that you do. Ignition can sit nicely into existing workflows and processes you have, but there is some level of cost savings and there is a way for you to make more money out of a tool like this.
Steve / Agency Outsight (26:02.362)
I love that, that's such sage advice. will say, often when I'm talking to a founder and they're like, yeah, I invest in my team, I invest in our infrastructure, I invest in all of this, but they don't invest in themselves. And so I'm like, coaching is a gift for yourself, why would you not? And it's the same thing with something like this. Like this is a gift to alleviate process, alleviate stress of process, simplify things. so, especially like,
This podcast is coming out right around the holidays. so sure, we're trying to close the last minute business. We're trying to get projects done, but there's often a lot of downtime to work on the agency and work on process improvement. It's a great time to jump in and kick the tires and check it out. Jordan, I really am grateful for the experience that you've had and how integrating ignition has truly impacted token. I want to wrap up random rapid fire questions.
Jordan Snider (26:54.203)
Go for it.
Steve / Agency Outsight (26:55.224)
First one is what's one piece of tech that you can't live without personally or professionally?
Jordan Snider (26:59.587)
I would say project management tool. I use Asana. I use it for like my agency, past jobs, myself personally. I'm a pretty forgetful guy, so a good organizational tool is mission critical.
Steve / Agency Outsight (27:12.118)
Love that. If you could instantly master any creative skill that you don't currently have, what would it be?
Jordan Snider (27:19.511)
Ooh, I would say illustration. There's something really special about being able to take an idea and actually breathe life into it. I know that sort of muddied with AI a little bit, but I think the idea of human created content sort of lives at a premium these days. And I was always the least creative person I know. So the idea of being able to do illustration skills would be something I've always dreamed of.
Steve / Agency Outsight (27:41.37)
Love that. I believe everybody's creative. There are 30 day drawing challenges and things like that that can kind of ignite that for you. What's a small daily habit that genuinely makes or breaks your day?
Jordan Snider (27:55.289)
Ooh, I would say actually taking lunch. I'm really bad for it. You push through, you're busy, you just kind of just go about your day thinking about it. I was really, really bad for never taking lunches, not eating. And that shows in your mentality, your work, even the way you talk to people. So take your breaks.
Steve / Agency Outsight (28:14.582)
Love that. Yeah, Jordan. Thank you so much again for your time, your experience walking us through the impact that Ignition has had on token. Folks, if you're listening, grab the link to Ignition app in the show notes. There's a coupon code. Save. It's outside 25 and it'll save you 50 % off on adopting Ignition into your agency. So thank you very much, Jordan.
Jordan Snider (28:40.07)
Thanks, Steve.